"Sorry, I forgot"
"Be reliable. Unreliability can cancel out [the] other virtues."
Sorry I forgot to…
- Send the email.
- Make the call.
- Forward the contract.
- Put it in my diary.
- Charge my phone/laptop/watch/...
- Renew the licence.
- Check my diary.
- Check my voicemail.
- Order the part in time.
- Ship the order.
- Do what I said I was going to do.
"Sorry, I forgot" leads to lost sales, missed deadlines, unhappy customers, broken relationships, overwhelm, stress, guilt, and a lot more besides.
The problem is if you're relying on your memory then "sorry I forgot" is always going to be part of your world.
P.S. If you ever catch yourself saying "I'd better do this now or I'll forget" then treat it as a red flag. Every "I'll do this now in case I forget" increases the chances that "I'm sorry, I forgot" is going to be coming along sooner rather than later.